Digital experiment for Activex brand
#Communication#Design#Production#Strategy
Background
Activex soap entered the ukrainian market in difficult times. Because of the coronavirus, everyone began to take care of the cleanliness of their hands but quite a few knew about the brand's products.
Goal
Launch Activex brand on the ukrainian market.
Solution
We decided to make Activex soap work visible. A 15-second banner was created in a collage style, in which the comfort of bacteria was violated. The second stage was cooperation with influencers. We invited a specialized laboratory to conduct an experiment. Its essence was to check your hands before and after using the soap. This required a powerful microscope with a magnification of up to 2500 times and a resolving power of 20 nanometers. Seven bloggers took part in the experiment: restaurateur Orest Muriy, owner of a healthy food store Olga Nemchuk, IT coach Yulia Norets and insta-mothers Masha Vesna, Galya Smernova, Mila Moskalenko, Tatiana Bogashova.